Pontiac Firebird · 1969

Trans Am

The Firebird's performance and appearance package of 1969, named after the Trans-Am racing series: white with blue stripes, a spoiler, and 697 built.

Side view of a 1969 Pontiac Firebird Trans Am hardtop with its stripes, fender scoop and deck-lid spoiler

The story

Pontiac introduced the Trans Am on 8 March 1969 as option package WS4, by Over-Drive's date and code; Wikipedia gives the same code.12one source

It came with a heavy-duty three-speed, a 3.55:1 axle, heavy-duty springs and shocks, a one-inch stabilizer bar, power front disc brakes and variable-ratio power steering, by Over-Drive's list.1one source

The package cost $725 by Consumer Guide and Over-Drive, or $1,083 by Wikipedia; the ruling leans to $725. Consumer Guide notes that it took the Trans Am three years to overtake the GTO as Pontiac's most popular performance car.23sources disagree

How to spot a Trans Am

White with blue stripes

Every Trans Am was white with blue racing stripes, tail panel and decals.13

Hood inlets the driver could close

A Trans Am-only hood with air inlets that could be closed from the driver's seat.3one source

Fender vents

Rear-facing fiberglass fender scoops over holes that vent the engine bay.13

Deck-lid spoiler

A 60-inch air foil across the rear deck.13

Production by year

How many Trans Ams were built each model year.

697
As a table, with notes
YearBuiltNote
1969697234689 hardtops and 8 convertibles (our sum). Ruling

Engines

Pontiac's option codes, from Wikipedia's engine table, which cites Sessler's Firebird Red Book. Over-Drive gives L30, L76, L74 and L67 for 1969; for the 400 it prints W-S6, not W66. «Std.» is the standard engine. Pontiac's AMA sheets name the engines by model, not by code.

YearsCodeEngineRated
1969L74400 H.O. V8 with Ram Air, 4-barrel (standard)335 hp13
1969L67400 Ram Air IV V8, 4-barrel345 hp35

Where the sources disagree

Every conflict behind the figures on this page. All rulings.

Settled

How many 1969 Trans Ams

Our ruling: 697: 689 hardtops and 8 convertibles (our sum). Consumer Guide gives 697 three times, in its specification box, in its model article and in one sentence of its profile, and once «697 coupes and eight convertibles», so it disagrees with itself three to one. Wikipedia, citing Sessler, and Over-Drive's table give the split 689 + 8. We cannot show those sources are independent, but none stands firm on another figure.

What each source says (3)

Open

The price of the 1969 Trans Am package

Our ruling: Unresolved, leaning to $725. Consumer Guide and Over-Drive give $725 over the base car; Wikipedia, citing a 2013 Hemmings Motor News article, gives $1,083. Over-Drive's own Trans Am hardtop row, $3,556, less $725 gives $2,831; less $1,083 it would give $2,473, $308 below the 1968 hardtop's $2,781 (our arithmetic). What else the $1,083 included is not known.

What each source says (2)

Open

Trans Ams with the Ram Air IV

Our ruling: Unresolved, leaning to 55. Consumer Guide's text and Over-Drive say 55 Trans Am coupes had the Ram Air IV; a photo caption in the same Consumer Guide profile says 63.

What each source says (2)

Sources

  1. 1969 Pontiac Firebird Fact Sheet Over-Drive Magazine · read 2026-10-12
  2. Pontiac Firebird Wikipedia · read 2026-10-12
  3. 1969 Pontiac Firebird Trans Am HowStuffWorks (Consumer Guide Automotive) · read 2026-10-12
  4. 1969 Pontiac production (the Firebird rows) Over-Drive Magazine · read 2026-10-11
  5. 1969 Pontiac Firebird AMA Specifications Pontiac Motor Division, General Motors · read 2026-10-12
  6. 1967, 1968, 1969 Pontiac Firebird HowStuffWorks (Consumer Guide Automotive) · read 2026-10-12