Vent windows
Front door vent windows. The 1968 has a single pane of glass and Astro Ventilation instead.2one source
Class of '67 · Pontiac Firebird · 1967 body · first generation
1967Pontiac Firebird
The first Firebird: Pontiac's version of the new Camaro, on sale from 23 February 1967 as five models named for their engines, and 82,560 built.
The year in brief
Pontiac had wanted a two-seat sports car of its own, the Banshee. General Motors feared for Corvette sales and gave Pontiac a version of Chevrolet's new F-body pony car instead.24
The Firebird went on sale on 23 February 1967, about five months after the Camaro. Besides its own split grille and slot taillamps, it had the engine set further back and rear traction bars as standard.45
Pontiac sold one body as five models named for their engines: the Firebird with a 165-hp overhead-cam six, the Sprint with a 215-hp version, the 326 with 250 hp, the H.O. with 285 and the 400 with 325, where Ram Air was an option.34
82,560 were built in the short first season, 67,032 hardtops and 15,528 convertibles by Over-Drive's table and Wikipedia.12sources disagree
The story of the year
Five models, one body
Where the Camaro reached its versions through options, the Firebird arrived as five separate offerings, each in hardtop and convertible form, by Consumer Guide's account.4one source
Pontiac's production records did not follow the five models: they counted six- and eight-cylinder cars with standard or deluxe trim, by Over-Drive's account, and no source we have counts the Sprints or the Firebird 400s.5one source
Consumer Guide writes that about two-thirds had optional power steering and an automatic, and sees the Firebird as a rival to Mercury's new 1967 Cougar more than to the Mustang.4one source
How to spot a 1967
What tells it apart from a 1968.
No side-marker lamps
No side-marker lamps. The 1968 has larger front turn signals that wrap around the corners and a Pontiac arrowhead on each rear quarter.2one source
230 six and 326 V8
The overhead-cam six is a 230 and the smaller V8 a 326. For 1968 they grew to 250 and 350.34
Single-leaf rear springs
Single-leaf «Monoleaf» rear springs, replaced by multi-leaf springs for 1968, by Over-Drive's account.6one source
Production124
82,560 cars, by body.
Every trim line
| Body | Trim | Built |
|---|---|---|
| Hardtop | Firebird (all engines) | 67,032 |
| All hardtops | 67,032 | |
| Convertible | Firebird (all engines) | 15,528 |
| All convertibles | 15,528 | |
| Total | 82,560 | |
Over-Drive's table and Wikipedia have the same rows. Consumer Guide counts 15,526 convertibles, two fewer; see the ruling. Pontiac counted six- and eight-cylinder cars with standard or deluxe trim, not the five models it advertised, by Over-Drive's account.
Engines23
6 engines. Pontiac's option codes, from Wikipedia's engine table, which cites Sessler's Firebird Red Book. Over-Drive gives L30, L76, L74 and L67 for 1969; for the 400 it prints W-S6, not W66. «Std.» is the standard engine. Pontiac's AMA sheets name the engines by model, not by code.
Advertised (gross-era) ratings from Pontiac's AMA sheet; the codes are Wikipedia's. The Ram Air 400 made its 325 hp at 5,200 rpm instead of 4,800. All 1967–68 400s had throttle restrictors that kept the carburetor's secondaries from opening fully, by Wikipedia's account.
Price when new124
Base retail prices in 1967 dollars, before options.
Over-Drive's table, Wikipedia (citing Gunnell's Standard Catalog of Firebird) and Consumer Guide agree. These are the base cars with the six.
Colors5one source
15 factory colors. The color names come from one source5one source; the swatches are approximate screen colors, not paint matches.
Starlight BlackA
Cameo IvoryC
Montreux BlueD
Fathom BlueE
Tyrol BlueF
Signet GoldG
Linden GreenH
Gulf TurquoiseK
Mariner TurquoiseL
Plum MistM
BurgundyN
SilverglazeP
Regimental RedR
ChampagneS
Montego CreamT
Over-Drive's list of 15 colors for the 1967 Firebird, with Pontiac's letter codes. No source we have gives the number of cars per color, so the counts are left empty.
Reading the VIN2378
A 1967 VIN has 13 characters. Type one in, and the decoder reads it against the code tables on this page.
224377U10000178 · An example built from our reading of the code tables on this page, not a real car's VIN: a Firebird V8 hardtop, 1967, Lordstown, Ohio, unit 100001.
The code table
| Position | Meaning |
|---|---|
| 2 | Division: Pontiac |
| 23 · 24 | Series: Firebird with a six · with a V8 |
| 37 · 67 | Body: hardtop · convertible |
| 7 | Model year (1967) |
| U | Assembly plant (codes: Rubber The Right Way; years: Wikipedia; our combination) |
| 100001 → (V8) · 600001 → (six) | Sequential unit number (six digits), by Tin Indian's account for the GTO |
Where to find it: On a plate on the left front body hinge pillar, below the upper door hinge, by Tin Indian's account for the GTO of 1965–67; no Firebird-specific source we have gives the location.8one source
Questions about the 1967
How many 1967 Pontiac Firebirds were made?
82,560 by the count we use: 67,032 hardtops, 15,528 convertibles. The sources disagree on the total; the ruling on this page explains which figure we show and why.124sources disagree
How can you tell a 1967 Firebird from a 1968?
Four signs, each explained under «How to spot» on this page: vent windows; no side-marker lamps; 230 six and 326 V8; single-leaf rear springs.2346
What engines did the 1967 Pontiac Firebird have?
Six engines, from the 230 cu in overhead-cam six to the 400 cu in V8. The engine table on this page gives every code and rating, and the rulings cover the disputed ones.23
How much did a 1967 Pontiac Firebird cost new?
Base retail prices, before options: Firebird hardtop $2,666; Firebird convertible $2,903.124
What colors did the 1967 Pontiac Firebird come in?
Over-Drive Magazine lists 15 factory colors.5one source
Where is the VIN on a 1967 Pontiac Firebird?
On a plate on the left front body hinge pillar, below the upper door hinge, by Tin Indian's account for the GTO of 1965–67; no Firebird-specific source we have gives the location.8one source
Where the sources disagree
Every conflict we found for 1967, and how we settled it. All rulings.
Open
1967 Firebird production
Our ruling: Unresolved, leaning to 82,560. Over-Drive's table and Wikipedia have 15,528 convertibles, Consumer Guide 15,526. We cannot show that Over-Drive and Wikipedia counted independently; Wikipedia's 1967 column cites Gunnell's Illustrated Buyer's Guide, and Over-Drive gives no source. Consumer Guide's lowest 1967 weight, 2,955 lb, is Over-Drive's table's, not Pontiac's 2,951, so Consumer Guide and Over-Drive's table may share an origin, and 15,526 may be a copying slip within one chain.
What each source says (2)
- 67,032 hardtops and 15,528 convertibles, 82,560 in all12
- 67,032 hardtops and 15,526 convertibles, 82,558 in all (our sum)4one source
Sources
- 1967 Pontiac production (two one-page tables, 1A and 1B) Over-Drive Magazine · read 2026-10-12
- Pontiac Firebird Wikipedia · read 2026-10-12
- 1967 Pontiac Firebird AMA Specifications Pontiac Motor Division, General Motors · read 2026-10-12
- 1967, 1968, 1969 Pontiac Firebird HowStuffWorks (Consumer Guide Automotive) · read 2026-10-12
- 1967 Pontiac Firebird Fact Sheet Over-Drive Magazine · read 2026-10-12
- 1968 Pontiac Firebird Fact Sheet Over-Drive Magazine · read 2026-10-12
- Pontiac VIN Decoder 1965-2002 Rubber The Right Way · read 2026-10-11
- Pontiac GTO VIN Decoding Tin Indian Performance · read 2026-10-11
Keep going
Three more years.
1968Pontiac FirebirdLittle changed outside, much underneath: a 250 six, the 350 V8, side-marker lamps, no vent windows, and 107,112 built.107,112 built
1969Pontiac FirebirdA new front with the headlamps in body-color Endura bezels, the key on the column, the Ram Air IV, and from March 1969 the Trans Am.87,708 built (disputed)See the whole first generation.
Dimensions, production year by year and every ruling, 1967–1969.